The types of fundraising events or campaigns that would work best for an organization depend on its specific audience and their interests, preferences, and giving behavior. To determine the best approach, organizations can survey and solicit feedback from their supporters to understand their motivations, expectations, and preferences for engagement. Based on this feedback, organizations can design events and campaigns that align with their supporters’ interests and values, such as peer-to-peer fundraising campaigns, cause-related marketing partnerships, community events, or virtual campaigns. It’s important to choose events and campaigns that are authentic to the organization’s mission and brand, and to align them with its fundraising goals and available resources. A fundraising consultant can help identify the most effective fundraising strategies based on an organization’s audience and goals.