To improve donor retention rates, nonprofit organizations can focus on building relationships with donors by communicating the impact of their contributions, showing appreciation for their support, and providing opportunities for continued engagement. Some specific strategies that can be effective include personalized communication, regular updates on organizational progress and achievements, exclusive donor events, and creating a sense of community around the organization’s mission. It’s also important to make giving easy and convenient, and to promptly acknowledge and thank donors for their contributions. By investing in donor stewardship and focusing on building long-term relationships, organizations can increase donor loyalty and improve retention rates.